White Negroni

The classic red Negroni was invented in Florence in the early 20th century by an Italian count named Camillo Negroni. Since then, the drink has been sometimes more famous, sometimes less. Nowadays, the drink is an integral part of any good cocktail bar. Over time, bartenders all over the world have taken the liberty of adapting and modifying the recipe. However, the sometimes very creative variations (with coconut liqueur, for example) never really made the breakthrough. Until the White Negroni was developed.

The White Negroni was developed out of the need to make the drink sweeter and less tart. That’s why it uses Suze Liqueur de Gentiane instead of a bitter aperitif. The recipe was invented in France in 2001 by British bartender Wayne Collins at VinExpo. The drink was well received by guests and other bartenders, so that it quickly made it onto the menus of well-known cocktail bars and can still be found there today. In the classic recipe, gin, vermouth and bitter aperitif are used in equal parts. To counteract the bitter taste a little, the White Negroni uses more gin and less aperitif. This creates a pleasantly mild-tart flavour, accompanied by a hint of freshness and sweetness. Try this gin cocktail today and convince yourself of its unique taste!